Is It Okay To Recycle Old Content?

To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science – Albert Einstein.

This post is not about copying other people’s content. This is about recycling your old content in a creative, or bog-standard, way to create new material, whether that is using inspiration from – or actual – images, written pieces, ideas or conversation starters.

There are two ways that recycling written content might happen. 1. We all get into a blogging hump where nothing we can think of really coincides with what we want to talk about, and so we use an idea that we have done before because we know we can write about it and it has possibly been received well. 2. We genuinely want to revisit a topic that we’ve talked about before and talk about it all over again. As for photography, it can be extremely hard to think of new concepts and new ways of photographing items and clothes when you have a theme to stick to, or you wear multiple outfits and want to share them multiple times because you love the outfit. Perhaps, like the majority of the world, you can’t afford to spend money on a new outfit for every single blog or social media post that you do. I know that I can’t, and I enjoy my wardrobe exactly as it is right now. Nevertheless, I am conscious of putting together different looks and wearing different outfits for all of my style and thoughts blog posts because I don’t want it to get boring for my readers, and I don’t want my blog to look the same.

HOW MUCH TIME HAS OCCURED?

There are posts that I have written years apart with similar topics. I think that that is okay; obviously, otherwise I wouldn’t do it. What’s more, within six months, a year, two years, our minds change. We have different ideas about topics. We have grown in ourselves and in our content and so we want to make it better, the best it can be. However, for me and my blog personally, I wouldn’t want to post about the exact same topic within one month of each other. Of course, topics intertwine, especially if you’re talking about life changes and writing personal posts, but as for specific topics such as practicing self-care and taking time offline, I wouldn’t want to write about them within a close time frame. As for writing about them years apart, that is a different scenario. Different factors play into it; my form of self-care, for example, three years ago may be very different to my routine today, same as my reasons for taking a break from social media or blogging. I think the complexities of time and repeated content are interlinked and should be mediated depending on the type of precise content and how tight the length of time between posts is.

IS IT THE LAZY WAY OUT?

Being creative is extremely hard work, especially right now. There are so many platforms that are multi-faceted and if we concentrate on one, we have to concentrate on them all in order to make ourselves present everywhere. It’s exhausting, quite frankly. Not only are we creating separate content for Instagram feeds and stories, we are trying to be meme queens on Twitter, share with friends and family on Facebook, open our hearts and write something phenomenal in a longer format. I don’t create videos simply because I don’t want to, but I also don’t have the time. The same with podcasts. All my energy is focused on this blog. Thinking of new content every month can be difficult. Sometimes, I have no idea what I want to write about, but I know that I want to post regularly to maintain presence, increase my views and make this blog an interesting, informative, creative place for people to come to. If there isn’t any new content for weeks on end, it can get very boring, very quickly and people won’t want to come to read my blog anymore, or people will ask why I haven’t posted and wonder if I’m okay. Creativity can sometimes stall, and topics can seem too far-fetched, too boring, and so to return to a formula that you know works might be the easy way out. Personally, I wouldn’t want to do it often. As I said before, it wouldn’t sit right with me to have continuous content that is the same ten blog posts straight… even two – unless it was a series. Nevertheless, if it is an old idea with a completely new spin, that is recycling in the best way possible: making a better piece of content that deserves to reside in a mature home that you have worked so hard to create.

There is a fine line between recycling old content and regurgitating it. I try and write about topics that I am well-versed in, but I also try and create content that is not necessarily new in the blogging world, but new for Fayebeline. And I will keep on trying to create new content so that I don’t get bored of writing the same old thing every month. At the end of the day, I’m not just doing this for readers or views, I’m writing about these things because I want to and I enjoy using my creativity on a platform that is solely my own.

What do you think?

Love, Faye xo

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